iGaming & Sports Betting — the most contested SERPs on the web, and the ones I have worked in longest.

How I work in iGaming & Sports Betting

1. 01

   Operators

   888 Romania (888.ro) and Winner.ro, 2026

   • Mass cannibalisation resolved across betting and sports categories and subcategories: pre-match versus category, pagination versus parent, mirror versus main
   • Thin and duplicated content on league, match and market pages consolidated or rewritten, with content templates and Event schema for the category layer
   • Full technical audits: JavaScript rendering, canonicals, crawl budget, robots directives, sitemap index by category, schema per page type
   • Domain consolidation and migration: URL-by-URL redirect maps weighted by GSC clicks and referring domains, catch-all rules for the ephemeral long tail, a risk register per domain
   • Low-hanging-fruit programmes: non-branded queries at positions 3 to 21 mapped to target pages with titles and URLs written out

2. 02

   Affiliates

   Greek and Czech affiliates and the Reddit set, documented below

   • Penalty and update recovery: damage scans by onset date, deep content and link analysis, and the template fixes that follow
   • Expired-domain sourcing and relaunch, with authority and history checks before purchase
   • Canonical and content consolidation across duplicate or overlapping properties, one review URL per operator
   • Reddit and community-thread ranking, run as one sized channel with platform risk priced in
   • Multi-market structure: one asset across geographies, hreflang only where it earns its keep