Marketplaces. Where indexation is the real bottleneck.

How I work in Marketplaces

1. 01

   Technical, at marketplace scale

   DesignRush and AskGamblers (Catena Media)

   • Crawl budget across hundreds of thousands to 1.5M+ URLs: pagination, canonicals, parameter and sorting URLs
   • Rendering analysis, so listing pages are read the way they are built
   • robots.txt directives and index/follow rules per page type
   • Granular HTML sitemap plus macro and micro XML sitemaps by category and cluster

2. 02

   Categories, content and new page types

   DesignRush

   • WDF/IDF analysis for every category, then a revamp of every category
   • New categories, subcategories, location pages and filters, each with its own keyword set
   • Keyword research, titles and meta descriptions per page type
   • Cannibalisation audit before any new page type ships

3. 03

   Hierarchy and internal linking

   DesignRush

   • Orphan pages resolved through hierarchy and an internal-linking strategy, not one-off links
   • Navigation and footer built around what earns link equity
   • Sequenced rollout with room to attribute each change