E-commerce SEO — audits that turn into compounding growth.

How the work breaks down

1. 01

   Audit, structure and URLs

   • Cannibalisation audit across every page type, so one query maps to one URL
   • Full site structure with monthly search volume for every category, subcategory and sub-subcategory
   • Filter pages promoted to real subcategories where the volume justifies a page, and kept out of the index where it does not
   • A new, readable, Google-friendly URL structure with a 301 map, staged on a test server before anything goes live
   • Rendering analysis: what Googlebot actually sees against what the browser renders
   • Low-hanging-fruit analysis: terms sitting at positions 10 to 20 that a link and a rewrite will move

2. 02

   Keyword research and on-page structure, per page type

   • Keyword research for every page type: home, categories, subcategories, filters, products, authors or brands, blog
   • WDF/IDF analysis per page type, starting with the money pages: the category pages
   • On-page structure per page type: title, H1, H2 and H3 pattern, and what sits above and below the product grid
   • Titles and meta descriptions written as patterns, so filter-generated pages ship with them automatically
   • Category and subcategory copy of 250 to 500 words, split above and below the listing

3. 03

   Crawl budget and indexation

   • Pagination with its own URLs, noindex/follow, and rel prev/next, so every product is reachable and nothing duplicate is indexed
   • Canonical tags on categories, paginated pages and parameter URLs
   • Index/follow rules per level: category, subcategory, sub-subcategory, filter, product
   • Sorting and other parameter URLs resolved, not left to Google to guess
   • robots.txt directives that steer crawl budget and bot behaviour
   • Macro and micro XML sitemaps built by category and cluster, so indexation is controllable and the structure is legible to bots

4. 04

   Structured data, per page type

   • Organization, WebSite and BreadcrumbList sitewide
   • Product, Offer and AggregateRating on product pages, generated from the product record
   • Category, subcategory and author markup, with ratings aggregated up the tree

5. 05

   Internal linking, navigation and footer

   • Navigation rebuilt around the category tree, with the pages that earn link equity in it and the ones that do not moved to the footer
   • A pre-footer of low-hanging-fruit terms linking to the exact pages that need the push
   • One product in exactly one category; orphans resolved through hierarchy rather than one-off links
   • HTML sitemap where the catalogue is too large for navigation alone