Service 09
iGaming SEO — for operators and affiliates in the most contested SERPs on the web.
Casino, sports betting, poker and lottery, inside each market's licensing and advertising rules. For operators the work is technical and structural: cannibalisation, rendering, canonicals, crawl budget and migrations. For affiliates it is recovery, consolidation and the channels that outrank bigger sites.
What the work includes
- Operator technical audits: JavaScript rendering, canonicals, crawl budget, sitemap index by category, schema per page type
- Mass cannibalisation across betting and sports categories resolved with rules per URL type
- Domain consolidation and migration: URL-by-URL redirect maps, catch-all rules, a risk register per domain
- Affiliate recovery after updates: damage scans by onset date, deep content and link analysis, template fixes
- Low-hanging-fruit programmes on non-branded queries at positions 3 to 21
- Compliance-aware content: licensing, responsible play and market rules built into the templates
How the work breaks down
01
Operators
888 Romania and Winner.ro, 2026
- Technical audit against Search Console crawl stats and a full crawl
- Cannibalisation: pre-match versus category, pagination versus parent, mirror versus main
- Thin and duplicated content on league, match and market pages consolidated or templated
- Migrations and domain consolidation with verification the week redirects go live
02
Affiliates
Greek and Czech affiliates and the Reddit set
- Penalty and update recovery
- One review URL per operator; duplicate directories merged and redirected
- Expired-domain launches and canonical consolidation
- Reddit and community threads as one sized channel
Proof: 888 Romania (888.ro) and Greek iGaming affiliate (NDA)
888 Romania (888.ro) · March – September 2026
888.ro: three legacy domains into one, and organic traffic doubled
Consolidating 888casino.ro, 888poker.ro and 888sport.ro into 888.ro: a technical audit of the destination, a URL-by-URL redirect map for 1,535 legacy URLs and 42 catch-all rules, then organic traffic from about 110K to a 220K peak within five months of the switch.
- 220K
- Daily organic traffic at peak
- 110K → 220K
- Organic traffic, before the migration to peak
- 1,535
- Legacy URLs mapped, three domains
Greek iGaming affiliate (NDA) · April – September 2026
Greek betting affiliate: from a two-step drop to a 1.2K daily peak
A Greek betting affiliate hit by the March 2026 spam and core updates.
- 1.2K
- Daily organic traffic at peak
- 171
- Pages that lost traffic in the drop
- 62
- Operators on the money page
Other services
- Technical SEO & Architecture
- Penalty & Suppression Recovery
- AEO & LLM Visibility
- Migrations & Consolidation
- Content Systems
- International SEO
- Affiliate SEO
- E-commerce SEO
- Reddit & Community SEO
By industry: Marketplaces · B2B SaaS & Agencies · Legal · iGaming & Sports Betting · B2C Content
SEO & AEO Consultant
Contact Marko Miljkovic
Send the domain and a sentence on what has stalled. You get a straight answer on what I would check first, and whether I am the right fit, before any call.